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Data Sovereignty
European Commission publishes Code of Practice on marking and labelling AI-generated content
The Code is voluntary and sets out practical steps to help providers and deployers of generative artificial intelligence (AI) systems meet the AI Act transparency obligations that will apply from 2 August 2026. These transparency requirements help people recognise when content has been generated or altered by AI, reducing the risk of deception and manipulation. Contributors included providers and deployers of interactive and generative AI systems and models, associations representing deployers, small and medium-sized enterprises, academia, the public sector and civil society organisations. It sets out how to ensure that AI-generated or AI-manipulated audio, images, video or text are marked in a machine-readable way and can be detected as artificially generated or manipulated. It explains how they must clearly label deepfakes and AI-generated or AI-manipulated text published to inform the public on matters of public interest when there has been no human review or editorial control. These transparency rules complement the AI Act rules on general-purpose AI models and high-risk systems, supporting responsible development and use of AI in the EU.